BOUTIR SDN. BHD.

Founded in 2015, Boutir is a video-centric eCommerce platform committed to bringing back the human elements into eCommerce websites. They aim to simplify the journey for entrepreneurs and businesses of all sizes, enabling them to easily start and manage their online stores. Boutir helps SMEs and small retailers scale up with minimal effort and optimal results by facilitating retail sales across omnichannel seamlessly. They envision a world where entrepreneurship is accessible to all and strive to create a seamless and intuitive commerce platform that empowers small businesses to grow and succeed in the ever-evolving retail and digital commerce landscape. They leverage video streaming and AI technology to transform online sales into engaging peer-to-peer sales that help nurture relationships, enhance trust and customer satisfaction. Boutir enables omnichannel sales (physical store mPOS, online stores, social and instant messaging platforms) through its all-in-one retail management platform, which handles everything from order placement, inventory management, sales and logistics to integrating product, customer, and order data. Merchants can start cross-channel selling in just a few minutes.